1. No website.
One of the biggest mistakes a small company can make is to assume they don’t need a website because of the size of their business. Think a local plumbing company or a hair salon.
2. Misusing Social Media.
Now this is a big one. Social media is a very alluring marketing channel for new businesses because more often than not it’s free.
It is easy for businesses to start their online branding efforts via social media under the naive assumption that the customers will instantly flock to their profiles. This definitely isn’t the case, especially since a lot of small businesses just don’t understand the right way to use social media. A very common error that businesses often make is that they try to use too many social media channels and neglect differentiating their strategy for each one.
For example, they might decide to use Facebook, Twitter, YouTube and Pinterest, which is already a lot to manage, then will proceed to use them in the same way. Social media users will quickly unfollow and go somewhere else if they see the same content repeated on each platform. A smart business should show different facets of its business on different channels. For example, a restaurant might share only photos on Facebook, videos on YouTube, links to magazine reviews on Pinterest, and promote new deals and offers on Twitter.
3. Cutting Corners with Software.
It might be very tempting to illegally download that version of Microsoft Office to save your company money when it is just starting out. But pirating software can result in fines and the arrival of malware into your system.
4. Failure to reinvest in hardware/software.
It might be very tempting for a company to persist with their ageing PCs and temperamental printers because the cost of replacing them might appear too high. Most hardware has a life expectancy of about three to four years. But offset these costs in the long-term against the rising expenditure in repairing the dinosaurs on your desks and it might make a lot more sense to just invest in newer, fitter machines.
5. Using Home Equipment to Run Your Business.
Yes, your business may be small. But do not expect that the same hardware and software that you use at home will be robust enough to power your company. When things go wrong, and they will if they can’t cope with your tech traffic – then you will regret not investing in something more appropriate for your business model. When your company experiences downtime due to a painfully slow internet connection, it is the company’s coffers that will suffer in the long run.